About

Built by a small business, for small businesses

We didn't start out wanting to build a product. We started out needing one.

The story, short

Criativatek is a software and marketing company in Leiria, Portugal. Like almost every small business, we managed clients in a spreadsheet, proposals as PDFs, projects on a board and leave in a WhatsApp group. It worked — until it didn't.

We built Plaanly for ourselves: one place where the lead becomes a proposal, the proposal becomes a project and the project fills the team's week. We used it for months before showing it to anyone.

When our own clients started asking “that thing you use, is it for sale?”, we realised the problem wasn't just ours. We opened Plaanly to other small businesses — with the same rule that guided us from the start: if we don't use it ourselves, it doesn't go in.

Leiria, PTWhere we are
CriativatekThe company behind it
EUWhere the data lives
PT + ENProduct and support languages

Principles

What guides the product

Intentional density

Dense information is welcome — every element earns its space. Never fill for the sake of it, never empty out for fashion.

Speed as design

Every click answers immediately. If something takes time, it shows it's taking time. The user never has to guess.

Human, but serious

Colour, avatars and stories make data alive. Zero mascots, zero confetti — a company has to be able to trust this.

Security

Serious enough for a company to trust

Privacy policy →
  • Data in the European Union

    EU servers, GDPR compliant.

  • Isolated multi-company

    Each company sees only its own data. No exceptions.

  • Role-based permissions

    Who sees what, defined by you.

  • Two-factor authentication

    TOTP, magic link and email verification.

Shall we put your company in one place?

Tell us what you're using today. We'll show you how it looks in Plaanly.